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Here at JF Marquees and Marquee Hire recently we were very excited to have been given the opportunity to get involved with London Fashion Week.  We were approached by fashion designer Edeline Lee, who required a space in which she could showcase her brand new collection.  Edeline needed a marquee which ran alongside the rear terrace of Somerset House, exposing visitors to some fabulous views over the River Thames.

The marquee build was fairly straightforward, though we had to make sure the marquee was weighted as it was constructed directly onto the terrace.  However, the timescales were very tight, and we needed to ensure we could both build and then de rig the marquee very quickly.  This was a little tricky as we had limited access to the site, however our experienced team pulled it off and Edeline’s marquee was a success.

You can see from the image above how the structural nature of the marquee was emphasised by the layout, using a number of pods for models rather than the traditional cat walk/run way!  The lighting and sound has to be just right, and there needs to be plenty of space available for photographers and journalists as well as other guests.

It’s worth remembering that marquees aren’t simply for weddings and country fairs – they are so versatile that they can be used for all sorts of occasions.  As well as providing a stand along venue, they can also be incorporated into existing buildings, therefore extending the space which is already there.  Our marquee at London Fashion Week is a good example of this, as we were able to provide an extension of a stunning location, therefore helping to add much need space and functionality to the venue.

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